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Hannah Jackson ‘the Red Shepherdess’ becomes a charity ambassador


The Great North Air Ambulance Service (GNAAS) is delighted to announce Hannah Jackson, ‘the Red Shepherdess’, as one of our new charity ambassadors.


Hannah is a “townie turned farmer” who is a Sunday Times bestselling author, public speaker and TV personality.

Over the last decade she has documented her farming journey online, and she currently manages a 180-acre tenant farm in Cumbria.

She’s also an advocate for the agricultural industry and uses her platform to promote British food, challenge stereotypes about farming, and inspire young people (especially women) to pursue careers in farming.

When she’s not on the farm, you’ll find Hannah adventuring in the Lake District, either up a fell, wild swimming or paddle boarding with her family, and a couple of dogs.

Hannah’s connection to GNAAS began close to home, with her annual pumpkin patch located directly opposite our base in Langwathby, Penrith.

She said: “We raise money for GNAAS and I thought it would be great to do even more for such a vital and invaluable charity.”

Hannah’s sister is an A&E doctor who often works alongside the critical care team from GNAAS during patient handovers at the Cumberland Infirmary in Carlisle and James Cook University Hospital in Middlesbrough.

This further reinforced the charity’s importance to Hannah, and she said: “I know how highly she respects each and every one of the team and what they do, and most importantly I just want to make sure I play my part to keep this invaluable service available.”

Although Hannah has never personally needed GNAAS, she’s aware of the high-risk nature of farming and how crucial our service could be in an emergency.

She said: “Despite accounting for only 1% of the working population, agriculture accounts for 20% of all workplace deaths. The statistic is mind blowing and given farming is often in very rural areas (especially in Cumbria) with road access being slow, it is vital that this charity can be run to save so many lives.

“The service they provide, the knowledge and experience they have to basically bring an entire A&E department to the most hostile environments is unbelievable. They give treatment to those in need which is genuinely life-saving to the point that those who are trauma patients have over 37% higher chance of surviving at 30 days compared to standard emergency care.”

As she steps into her new ambassador role, Hannah hopes to use her social media presence to inspire her online community, known as ‘Team Red’ to help raise money and awareness for GNAAS, whilst continuing to do so herself.

She said: “This charity is literally for ‘the people’, so it must be supported by ‘the people’ and that means we must all play our part to ensure GNAAS can keep saving lives in our own communities.

“Whether you want to run a marathon, jump out of a plane, host a coffee morning or simply donate £1, all these things add up to make a huge difference. There are also lots of volunteering opportunities to help raise money too, so if you didn’t feel like you could donate or raise money, then volunteering could be a huge help.”

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